Accurate, engaging veterinary content for the audiences, channels, and moments that matter to your brand.
I create and review veterinary content for pet brands, agencies, publishers, and veterinary organizations that need complex information turned into clear, useful communication. Depending on the project, that may include original writing, medical review, scripts, video, education,
campaign content, or public-facing veterinary expertise.
The goal is not simply to add a veterinarian's name to the work. It is to create content that is medically sound, appropriate for the audience, practical for the marketing or editorial team,
and strong enough to earn attention and trust.
I create and review veterinary content for pet brands, agencies, publishers, and veterinary organizations that need complex information turned into clear, useful communication. Depending on the project, that may include original writing, medical review, scripts, video, education,
campaign content, or public-facing veterinary expertise.
The goal is not simply to add a veterinarian's name to the work. It is to create content that is medically sound, appropriate for the audience, practical for the marketing or editorial team,
and strong enough to earn attention and trust.
Share what you need created, reviewed, presented, or represented, and I will recommend the most appropriate scope. Content projects are paid engagements. Most content partnerships are scoped based on asset type, complexity, timeline, and level of veterinary review needed.
Selected Clients & Media Platforms
What Kind of Support Do You Need?
You do not need to arrive with a perfectly defined scope. Tell me what you are creating, where it will appear, who needs to understand it, and whether my name, credentials, image, voice, or participation will be used publicly. I will recommend the cleanest way to structure the work.
Veterinary Writing & Content Creation
For teams that need original, audience-ready content grounded in real veterinary experience.
I clearly explain pet health, nutrition, supplements, wellness, animal care, and veterinary topics without flattening the science or losing the reader. The format, voice, depth, and source requirements are tailored to the audience and channel. Veterinary content I can create:
✅ Articles, blog posts, and SEO-informed educational content
✅ Website copy, product education, FAQs, and customer resources
✅ Campaign content, email copy, social content, and expert contributions
✅ Thought leadership, bylined articles, and executive or expert materials
✅ Content strategy for defined editorial, educational, or campaign initiatives
Veterinary Medical Review & Editing
For publishers, brands, and agencies with existing drafts that need veterinary accuracy, clarity, and responsible health communication.
Medical review focuses on the accuracy and usability of a defined content asset. I identify factual problems, unclear explanations, missing context, audience risks, and language that may overstate what the evidence supports. This service includes:
✅ Medical accuracy and fact-checking
✅ Source and reference review within the approved scope
✅ Clarity, readability, terminology, and audience interpretation
✅ Health, benefit, and product language that may require qualification
✅ Actionable comments or edits appropriate to the agreed level of review
📌 Medical review of a defined article, script, or asset is not the same as a Veterinary Claims & Messaging Review of broader product, launch, packaging, or brand materials. If the central question is 'Can we say this?', I may recommend the claims pathway instead.
Scripts, Video & On-Camera Content
For brands and media teams that need veterinary information delivered clearly on screen, through voiceover, or in campaign-ready scripts.
I can support the content behind the camera, appear as the veterinary expert, or do both. The scope is built around the concept, format, production responsibilities, number of deliverables, channels, usage, and campaign timeline. These services include:
✅️ Video concepts, scripts, talking points, and storyboards
✅️ On-camera or voiceover delivery
✅️ Explainer videos, educational series, social video, and campaign content
✅️ Webinars, interviews, live segments, and recorded education
✅️ Medical review of scripts and public-facing campaign materials
Veterinary Spokesperson & Media Support
For campaigns, launches, interviews, broadcasts, events, and partnerships that need an experienced public-facing veterinarian.
I help brands and media teams communicate pet health and product education in a way that feels credible, clear, and human. Public-facing work may include campaign spokesperson roles, media interviews, satellite media tours, brand video, webinars, live events, or expert commentary within a paid engagement.
Spokesperson representation is scoped separately from behind-the-scenes writing, review, or advisory work because public use creates additional professional, reputational, and licensing considerations.
Veterinary Education & Training Content
For companies and veterinary organizations that need structured education for pet owners, veterinary teams, internal staff, customers, or professional audiences.
Services include:
✅ Consumer and customer education
✅ Internal or field-team training materials
✅ Webinars, presentations, and educational scripts
✅ Veterinary professional content and training
✅ Educational campaigns built around a defined topic or initiative
Accredited continuing education, conference speaking, and live training may require a separate speaking or educational scope.
Veterinary Writing & Content Creation
For teams that need original, audience-ready content grounded in real veterinary experience.
I clearly explain pet health, nutrition, supplements, wellness, animal care, and veterinary topics without flattening the science or losing the reader. The format, voice, depth, and source requirements are tailored to the audience and channel. Veterinary content I can create:
✅ Articles, blog posts, and SEO-informed educational content
✅ Website copy, product education, FAQs, and customer resources
✅ Campaign content, email copy, social content, and expert contributions
✅ Thought leadership, bylined articles, and executive or expert materials
✅ Content strategy for defined editorial, educational, or campaign initiatives
Veterinary Medical Review & Editing
For publishers, brands, and agencies with existing drafts that need veterinary accuracy, clarity, and responsible health communication.
Medical review focuses on the accuracy and usability of a defined content asset. I identify factual problems, unclear explanations, missing context, audience risks, and language that may overstate what the evidence supports. This service includes:
✅ Medical accuracy and fact-checking
✅ Source and reference review within the approved scope
✅ Clarity, readability, terminology, and audience interpretation
✅ Health, benefit, and product language that may require qualification
✅ Actionable comments or edits appropriate to the agreed level of review
📌 Medical review of a defined article, script, or asset is not the same as a Veterinary Claims & Messaging Review of broader product, launch, packaging, or brand materials. If the central question is 'Can we say this?', I may recommend the claims pathway instead.
Scripts, Video & On-Camera Content
For brands and media teams that need veterinary information delivered clearly on screen, through voiceover, or in campaign-ready scripts.
I can support the content behind the camera, appear as the veterinary expert, or do both. The scope is built around the concept, format, production responsibilities, number of deliverables, channels, usage, and campaign timeline. These services include:
✅️ Video concepts, scripts, talking points, and storyboards
✅️ On-camera or voiceover delivery
✅️ Explainer videos, educational series, social video, and campaign content
✅️ Webinars, interviews, live segments, and recorded education
✅️ Medical review of scripts and public-facing campaign materials
Veterinary Spokesperson & Media Support
For campaigns, launches, interviews, broadcasts, events, and partnerships that need an experienced public-facing veterinarian.
I help brands and media teams communicate pet health and product education in a way that feels credible, clear, and human. Public-facing work may include campaign spokesperson roles, media interviews, satellite media tours, brand video, webinars, live events, or expert commentary within a paid engagement.
Spokesperson representation is scoped separately from behind-the-scenes writing, review, or advisory work because public use creates additional professional, reputational, and licensing considerations.
Veterinary Education & Training Content
For companies and veterinary organizations that need structured education for pet owners, veterinary teams, internal staff, customers, or professional audiences.
Services include:
✅ Consumer and customer education
✅ Internal or field-team training materials
✅ Webinars, presentations, and educational scripts
✅ Veterinary professional content and training
✅ Educational campaigns built around a defined topic or initiative
Accredited continuing education, conference speaking, and live training may require a separate speaking or educational scope.
Who This Work Is For
Pet brands and animal-health companies: Veterinary-backed content for products, campaigns, education, websites, video, and customer communication.
Agencies and PR teams: A reliable veterinary partner who can write, review, advise on defined content, or appear publicly within an approved campaign scope.
Publishers and editorial teams: Original reporting, expert writing, medical review, fact-checking, and recurring editorial support.
Veterinary organizations and conferences: Professional education, training, presentations, scripts, and audience-ready resources.
Agencies and PR teams: A reliable veterinary partner who can write, review, advise on defined content, or appear publicly within an approved campaign scope.
Publishers and editorial teams: Original reporting, expert writing, medical review, fact-checking, and recurring editorial support.
Veterinary organizations and conferences: Professional education, training, presentations, scripts, and audience-ready resources.
How Content & Media Projects Are Scoped
The right structure depends on what you need and how the work will be used.
Single Deliverable
Best for one article, medical review, script, expert contribution, interview, or clearly defined asset.
Multi-Asset Project or Campaign
Best for a coordinated group of articles, scripts, videos, educational assets, campaign deliverables, or public appearances built around one initiative.
Recurring Content Support
Best for publishers, agencies, or brands with a predictable flow of defined writing, medical review, scripts, or expert-content needs. Recurring production support is not automatically a Veterinary Medical Advisory engagement.
Public-Facing Expert Partnership
Best when my name, credentials, image, likeness, voice, quotes, video, or participation will be used in marketing, media, advertising, retail, or other public-facing materials. The agreement defines the approved materials, channels, territories, term, and fees.
Content creation and review do not automatically include messaging architecture, launch implementation, ongoing executive advisory, legal review, regulatory approval, endorsements, or unlimited public-use rights.
Single Deliverable
Best for one article, medical review, script, expert contribution, interview, or clearly defined asset.
Multi-Asset Project or Campaign
Best for a coordinated group of articles, scripts, videos, educational assets, campaign deliverables, or public appearances built around one initiative.
Recurring Content Support
Best for publishers, agencies, or brands with a predictable flow of defined writing, medical review, scripts, or expert-content needs. Recurring production support is not automatically a Veterinary Medical Advisory engagement.
Public-Facing Expert Partnership
Best when my name, credentials, image, likeness, voice, quotes, video, or participation will be used in marketing, media, advertising, retail, or other public-facing materials. The agreement defines the approved materials, channels, territories, term, and fees.
Content creation and review do not automatically include messaging architecture, launch implementation, ongoing executive advisory, legal review, regulatory approval, endorsements, or unlimited public-use rights.
How We Work Together
1. Complete the Pet Brand Project Intake. Share the organization, audience, deliverables, source materials, timeline, budget, channels, and any expected public use.
2. I review the request personally and identify the smallest scope that fits. If the need belongs in Claims & Messaging or Advisory & Launch Support, I will say so.
3. Qualified projects move to scope confirmation. We define deliverables, review level, responsibilities, revisions, timing, approvals, and usage rights.
4. You receive a tailored proposal or project confirmation. Work begins after the agreement, initial payment, required materials, and scheduling requirements are complete.
5. Content is delivered according to the agreed process, with the client responsible for final business, legal, regulatory, and publication approval unless otherwise stated.
2. I review the request personally and identify the smallest scope that fits. If the need belongs in Claims & Messaging or Advisory & Launch Support, I will say so.
3. Qualified projects move to scope confirmation. We define deliverables, review level, responsibilities, revisions, timing, approvals, and usage rights.
4. You receive a tailored proposal or project confirmation. Work begins after the agreement, initial payment, required materials, and scheduling requirements are complete.
5. Content is delivered according to the agreed process, with the client responsible for final business, legal, regulatory, and publication approval unless otherwise stated.
Share what you need created, reviewed, presented, or represented,
and I will recommend the most appropriate scope
and I will recommend the most appropriate scope
Why Dr. Sarah
I bring veterinary medicine, journalism, education, media experience and practical content judgment into the same engagement. That matters when the work must be scientifically responsible, understandable to the audience, useful to the team producing it, and natural enough to sound like a person rather than a textbook. I have:
✅️ More than 20 years of veterinary experience, including companion-animal clinical practice
✅️ Certified Veterinary Journalist credentials and more than 15 years in veterinary media
✅️ More than 1,000 published pet-health articles
✅️ Experience across national television, radio, podcasts, video, live education, and international veterinary speaking
✅️ A practical understanding of how veterinarians, pet owners, editors, marketers, and producers evaluate information differently
✅️ A track record of delivering accurate, engaging work on deadline
The result is content and media support that can hold the audience's attention without treating veterinary accuracy as an afterthought. To learn more about me, visit the About page.
✅️ More than 20 years of veterinary experience, including companion-animal clinical practice
✅️ Certified Veterinary Journalist credentials and more than 15 years in veterinary media
✅️ More than 1,000 published pet-health articles
✅️ Experience across national television, radio, podcasts, video, live education, and international veterinary speaking
✅️ A practical understanding of how veterinarians, pet owners, editors, marketers, and producers evaluate information differently
✅️ A track record of delivering accurate, engaging work on deadline
The result is content and media support that can hold the audience's attention without treating veterinary accuracy as an afterthought. To learn more about me, visit the About page.
Investment
Most content partnerships fall in the $1,000 to $3,000 range, depending on the deliverables, complexity, research or review requirements, timeline, and usage. Limited-scope article-level medical review may be available starting at $350 per deliverable.
Campaign, video, spokesperson, and other public-facing engagements are scoped individually. Public use of my name, credentials, quotes, image, likeness, voice, video, or a veterinary designation is priced separately according to the approved use.
Recurring arrangements are available for organizations with a consistent volume of defined content or review needs.
Campaign, video, spokesperson, and other public-facing engagements are scoped individually. Public use of my name, credentials, quotes, image, likeness, voice, video, or a veterinary designation is priced separately according to the approved use.
Recurring arrangements are available for organizations with a consistent volume of defined content or review needs.
On-Camera: Thanksgiving Pet Safety Segment
In this live television segment, Dr. Sarah Wooten shares practical guidance on keeping pets safe during Thanksgiving.
From common toxic foods to portion risks and digestive upset, this segment provides clear, actionable veterinary advice for pet owners during the holiday season.
This appearance was part of a national satellite media tour in partnership with Pumpkin Pet Insurance, supporting consumer education around seasonal pet health risks.
From common toxic foods to portion risks and digestive upset, this segment provides clear, actionable veterinary advice for pet owners during the holiday season.
This appearance was part of a national satellite media tour in partnership with Pumpkin Pet Insurance, supporting consumer education around seasonal pet health risks.
Veterinary Professional Training
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Focusing on teaching veterinary professionals about leadership and practice management. and practice management techniques, Dr. Sarah Wooten's from-the-vault videos and articles for dvm360.com assist industry professionals in client care, conflict resolution, productivity, and more! As a veterinarian with over 20 years experience, Dr. Sarah offers a unique and important perspective for other veterinary professionals seeking to improve their practice.
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Frequently Asked Questions
Do You Write Content or Only Review It?
Both. I create original veterinary content and review existing drafts. The proposal defines whether the engagement includes writing, editing, medical review, fact-checking, scripts, presentation, or a combination.
What Is the Difference Between Medical Review and Claims Review?
Medical review evaluates a defined article, script, or content asset for accuracy, clarity, context, and responsible health communication. Veterinary Claims & Messaging Review assesses a broader set of product, marketing, launch, or commercial materials and prioritizes findings across scientific foundation, claims integrity, veterinary credibility, consumer clarity, and commercial impact.
Can You Create Content for Pet Supplements?
Yes. I work with pet health, nutrition, supplement, wellness, technology, animal care, and veterinary organizations. Content involving product benefits or health claims must be supported by appropriate source materials and may require a separate claims review or additional scope.
Can You Appear in Our Video or Campaign?
Yes, when the product, company, message, production plan, usage, and compensation are a fit. On-camera participation and public use of my professional identity are scoped separately from scriptwriting or behind-the-scenes review.
Can We Call You Our Veterinary Partner or Advisor?
Only if that designation is expressly approved in a written agreement. A content, review, or spokesperson project does not automatically create an advisory relationship or authorize an ongoing veterinary title.
Do You Work With Agencies and Publishers?
Yes. I work directly with brands, agencies, PR teams, publishers, editorial platforms, producers, and veterinary organizations. One client contact should consolidate feedback and approvals.
Can We Hire You for Recurring Article Review?
Yes. A recurring content-review arrangement can be appropriate when the deliverables and monthly volume are predictable. Recurring editorial review is not automatically Veterinary Medical Advisory because it does not necessarily involve broader business or executive decision-making.
Do You Guarantee That Content Is Compliant?
No. I provide independent veterinary and regulatory-informed communication guidance within the approved scope. I do not provide legal advice, formal regulatory approval, or a compliance guarantee. Legal and regulatory specialists should review issues within their authority.
How Long Will the Project Take?
Timing depends on the number and type of deliverables, research and source requirements, review level, production schedule, stakeholder availability, and requested usage. The timeline is confirmed before work begins.
Who Owns the Final Content?
Ownership and usage depend on the engagement. The agreement defines the client's rights to the written deliverables and separately addresses any permitted use of my professional identity, quotes, image, voice, or video.
Both. I create original veterinary content and review existing drafts. The proposal defines whether the engagement includes writing, editing, medical review, fact-checking, scripts, presentation, or a combination.
What Is the Difference Between Medical Review and Claims Review?
Medical review evaluates a defined article, script, or content asset for accuracy, clarity, context, and responsible health communication. Veterinary Claims & Messaging Review assesses a broader set of product, marketing, launch, or commercial materials and prioritizes findings across scientific foundation, claims integrity, veterinary credibility, consumer clarity, and commercial impact.
Can You Create Content for Pet Supplements?
Yes. I work with pet health, nutrition, supplement, wellness, technology, animal care, and veterinary organizations. Content involving product benefits or health claims must be supported by appropriate source materials and may require a separate claims review or additional scope.
Can You Appear in Our Video or Campaign?
Yes, when the product, company, message, production plan, usage, and compensation are a fit. On-camera participation and public use of my professional identity are scoped separately from scriptwriting or behind-the-scenes review.
Can We Call You Our Veterinary Partner or Advisor?
Only if that designation is expressly approved in a written agreement. A content, review, or spokesperson project does not automatically create an advisory relationship or authorize an ongoing veterinary title.
Do You Work With Agencies and Publishers?
Yes. I work directly with brands, agencies, PR teams, publishers, editorial platforms, producers, and veterinary organizations. One client contact should consolidate feedback and approvals.
Can We Hire You for Recurring Article Review?
Yes. A recurring content-review arrangement can be appropriate when the deliverables and monthly volume are predictable. Recurring editorial review is not automatically Veterinary Medical Advisory because it does not necessarily involve broader business or executive decision-making.
Do You Guarantee That Content Is Compliant?
No. I provide independent veterinary and regulatory-informed communication guidance within the approved scope. I do not provide legal advice, formal regulatory approval, or a compliance guarantee. Legal and regulatory specialists should review issues within their authority.
How Long Will the Project Take?
Timing depends on the number and type of deliverables, research and source requirements, review level, production schedule, stakeholder availability, and requested usage. The timeline is confirmed before work begins.
Who Owns the Final Content?
Ownership and usage depend on the engagement. The agreement defines the client's rights to the written deliverables and separately addresses any permitted use of my professional identity, quotes, image, voice, or video.
Ready to Create Veterinary Content People Will Actually Use?
Tell me what you are creating, who needs to understand it, where it will appear, and whether you need writing, review, video, education, or public-facing veterinary participation. I will review the project and recommend the most appropriate scope.
Share what you need created, reviewed, presented, or represented,
and I will recommend the most appropriate scope.
and I will recommend the most appropriate scope.