Veterinary Expertise That Elevates Performance
and Protects Your Brand
I protect your brand from the marketing language that invites FDA scrutiny,
and I make the science interesting enough that pet parents actually read it.
and I make the science interesting enough that pet parents actually read it.
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✅ 20+ years clinical veterinary experience
✅ Certified veterinary journalist ✅ Trusted by leading pet brands, media platforms, and veterinary conferences ✅ Experienced in both content performance and compliance ✅ On-camera veterinary expert for media, brand campaigns, and public education ✅ Bridges veterinary science and marketing strategy to improve clarity, trust, and conversions |
Limited availability for brand partnerships each month.
Credible Content That Performs.
Guidance That Protects.
Why Most Pet Brand Content Underperforms
👉 It lacks veterinary credibility
👉 It overpromises and creates compliance risk
👉 It doesn’t reflect how veterinarians actually think or communicate
What that leads to:
👉 Lower conversion rates
👉 Inconsistent campaign performance
👉 Messaging that becomes risky as you scale
This is where veterinary expertise changes outcomes.
If you are building or scaling a pet brand, I can help.
You can start with content here or explore compliance support here.
👉 It lacks veterinary credibility
👉 It overpromises and creates compliance risk
👉 It doesn’t reflect how veterinarians actually think or communicate
What that leads to:
👉 Lower conversion rates
👉 Inconsistent campaign performance
👉 Messaging that becomes risky as you scale
This is where veterinary expertise changes outcomes.
If you are building or scaling a pet brand, I can help.
You can start with content here or explore compliance support here.
Trusted by:
How Pet Brands Work with Dr. Sarah
1. Start Here
- Medical content review (From $350 per deliverable)
- 1:1 advisory sessions ($500/hr)
- Veterinary-backed articles, scripts, video, and brand content
- Spokesperson and media work
- Messaging strategy and compliance guidance to protect your brand and scale safely.
- Retainers starting at $3,000/month
What It’s Like to Work With Me
- We define your content or messaging goal
- I bring veterinary insight & audience clarity
- You get content that performs and holds up under scrutiny
📝 1,000+ |
📺 Featured on |
🎤 200+ |
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Pet health articles published
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National TV, radio & podcasts
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CE talks delivered worldwide
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Is your Pet Brand Making Regulatory Claims
You Can't Defend?
Many pet brands unknowingly use marketing language that invites FDA/FTC scrutiny or erodes consumer trust. As your on-call veterinary advisor, I review messaging, flag compliance risks, and help you build the kind of scientific credibility that earns loyalty - and survives scrutiny. In a nutshell, I identify compliance and messaging risks before they become legal or reputational issues.
Advisory & Regulatory Review is a retained relationship, scoped to your brand's needs.
It's the highest-leverage way to work with me.
Advisory & Regulatory Review is a retained relationship, scoped to your brand's needs.
It's the highest-leverage way to work with me.
FAQs
Q: Who is Dr. Sarah Wooten? 👩🏻⚕️
A: I’m a licensed veterinarian, certified veterinary journalist (CVJ), and international influencer with 16 years of clinical experience and almost as long in veterinary media. I help conferences, editors, and brands communicate with accuracy, energy, and humor, making complex topics simple, trustworthy, and unforgettable. Read more here.
A: I’m a licensed veterinarian, certified veterinary journalist (CVJ), and international influencer with 16 years of clinical experience and almost as long in veterinary media. I help conferences, editors, and brands communicate with accuracy, energy, and humor, making complex topics simple, trustworthy, and unforgettable. Read more here.
Q: Who already trusts you? 🤝
A: I’ve partnered with some of the most respected companies and conferences in veterinary medicine, including VMX, DVM360, Hill’s, Idexx, and AAHA. To see more partners, visit my about page.
A: I’ve partnered with some of the most respected companies and conferences in veterinary medicine, including VMX, DVM360, Hill’s, Idexx, and AAHA. To see more partners, visit my about page.
Q: What services do you offer? 🛠️
A: I work with three types of clients:
A: I work with three types of clients:
- Editors & Content Leads: Publish-ready articles, medical reviews, and expert on-camera segments: accurate and on-deadline.
- Brands & PR Teams: Fully compliant messaging for commercials, campaigns, and media appearances that build consumer trust.
- Event Planners: High-energy veterinary CE keynotes and workshops on leadership, innovation, and communication.
Q: What does it cost to work with you? 💰
A: Engagements vary by scope, but most projects begin at $1,000 for content and writing work and $5,000 for brand ambassador, spokesperson, or campaign-based partnerships. Medical review services are available from $350 per deliverable.
For brands that want ongoing veterinary expertise, messaging support, content strategy, or compliance-aware review, monthly retainers are available starting at $3,000/month.
If you are not sure what fits your project, reach out. I will give you a clear, practical recommendation quickly so you know whether it makes sense to move forward.
A: Engagements vary by scope, but most projects begin at $1,000 for content and writing work and $5,000 for brand ambassador, spokesperson, or campaign-based partnerships. Medical review services are available from $350 per deliverable.
For brands that want ongoing veterinary expertise, messaging support, content strategy, or compliance-aware review, monthly retainers are available starting at $3,000/month.
If you are not sure what fits your project, reach out. I will give you a clear, practical recommendation quickly so you know whether it makes sense to move forward.
Q: What do clients say? 💬
A: Sarah is a true joy to work with. Her enthusiastic ability to get high-quality, well-researched, and superbly-written work done efficiently stands alone against a sea of other veterinary writers. When I have a project looming, Sarah is the first person to cross my mind for the job because I know she'll be up for the task - and always on-time. During one of the most challenging projects we worked on together, she delivered 10+ (error-free!) assignments in a week, and the client was thrilled with the outcome. If you're considering working with Sarah for any project, I know she'll be a fantastic addition to the team.
Carter McAlister, Associate Director, Content, Skyword
A: Sarah is a true joy to work with. Her enthusiastic ability to get high-quality, well-researched, and superbly-written work done efficiently stands alone against a sea of other veterinary writers. When I have a project looming, Sarah is the first person to cross my mind for the job because I know she'll be up for the task - and always on-time. During one of the most challenging projects we worked on together, she delivered 10+ (error-free!) assignments in a week, and the client was thrilled with the outcome. If you're considering working with Sarah for any project, I know she'll be a fantastic addition to the team.
Carter McAlister, Associate Director, Content, Skyword
What do you need?
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Photo by Gabrielle Henderson on Unsplash
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