Dr. Sarah Wooten
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I Help Pet Brands
​Build Credibility That Converts

Veterinarian helping pet brands earn trust through clear, evidence-based communication.


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Who I Am
I am Dr. Sarah Wooten, DVM, CVJ, a licensed veterinarian and certified veterinary journalist with extensive experience in clinical practice, veterinary media, education, and brand advisory work. I work as a veterinary content strategist and brand advisor at the intersection of animal health, marketing, and regulatory responsibility.

I help pet brands earn trust through clear, evidence-based communication and I work at the intersection of animal health, marketing, and regulatory responsibility, translating science into messaging that is accurate, credible, and human. 
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What I do now
  • Brand credibility and advisory services to ensure pet health claims are accurate, defensible, and trust-building
  • Regulatory messaging and claims review to reduce risk while strengthening consumer confidence
  • Spokesperson, media, and educational work that brings veterinary expertise to public-facing platform

Ready to give your brand a credible voice? 
​See how I can help your brand.


Who I Help
  • Pet brands that want to build trust, not just awareness
  • Marketing and media teams navigating science, compliance, and storytelling
  • Veterinary organizations and conferences communicating complex topics with clarity

​Beyond Vetmed
Based in Colorado, I split my time between professional work, family life, and the animals that keep me grounded. When I am not writing, advising, or speaking, you will usually find me outdoors, working with horses or alpine skiing.

Start Here

Pet Brands and PR Teams
Media Services
Brand Credibility and Advisory
Conferences and Veterinary Organizations
Work with Dr. Sarah
If you are not sure what you want, use Start Here or the Work with Dr. Sarah form and I will route you. 

Past and Present Collaborations and Partners

View selected publications. 
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Q: What do clients say? 💬​
A:  Sarah is a true joy to work with. Her enthusiastic ability to get high-quality, well-researched, and superbly-written work done efficiently stands alone against a sea of other veterinary writers. When I have a project looming, Sarah is the first person to cross my mind for the job because I know she'll be up for the task - and always on-time. During one of the most challenging projects we worked on together, she delivered 10+ (error-free!) assignments in a week, and the client was thrilled with the outcome. If you're considering working with Sarah for any project, I know she'll be a fantastic addition to the team.
Carter McAlister, Associate Director, Content, Skyword

On behalf of all Companion Pet Partners, I want to thank you for speaking at our annual leadership meeting. I appreciate the relevant insights, expertise, and passion you shared with our hospital managers and medical directors; they were truly impactful.  The fun and energy you brought to the meeting while helping to build the leadership capabilities of others were well-received by all.  Thanks once again for your time and for contributing to the success of the event.
Bilal Bazzi, CEO, Companion Pet Partners


Thank you for an AMAZING talk last night!  I had a couple of practice managers tell me that this was the BEST CE that they have EVER attended!  Your talks are so fun, interactive, and super informative. 
Joselyn Temple, Senior Sales Representative, Boehringer Ingelheim Animal Health

Whether Sarah presents in person or on camera or writes, she engages her audience with ease — professionally, cleverly, creatively, and with amazing energy! Sarah blends lively messages with humor, data, and practical experience to motivate listeners and readers to recognize their potential for change and ignite progress. She researches subjects diligently and teaches with inspiring yet pragmatic insight. Sarah's mind brims with innovative ideas on how to listen to and connect and share with others. 
Theresa Entriken, DVM, Medical Director, UBM Americas, Veterinary

Dr Wooten is able to use  her clinical experience to  boil down the  medical message into plain English, with a really humorous approach. Once you hear her talk, you’ll want to come back to her for all your pet information.
Colin Combs, DVM, owner Westridge Animal Hospital, Greeley, Colorado

Dr. Sarah Wooten speaks from her heart and her experience as a veterinarian- helping pet owners better understand their pet's medical challenges.  As a speaker, she is consistently informative, hilarious, and relatable. 
Dr. Caitlin DeWilde, Owner and Founder of @thesocialdvm, owner Brentwood Animal Hospital

Work with Dr. Sarah Wooten

Contact Dr. Sarah
Veterinary Authority. Regulatory-Aligned Messaging. 
​I work with brands through paid partnerships. Veterinary content, claims review, spokesperson support, and advisory services for pet brands that need 
credible, evidence-informed, conversion-aware communication. Most clients start with a single project or short advisory session.

Disclaimer + Privacy: The information on this site is for educational and promotional purposes only. It is not a substitute for professional veterinary advice, diagnosis, or treatment. Always consult your veterinarian regarding your pet’s health needs. We respect your privacy and will never sell or misuse your information. Read more here. 
  • Home
  • Services
    • Claims and Messaging
    • Advisory and Launch Support
    • Content & Media
  • About
    • Selected Publications
    • Speaking
  • Blog
  • Work with Dr. Sarah

© 2026 Dr. Sarah Wooten, DVM, CVJ | Veterinary Brand Credibility, Media & Content Expert

About · Speaking · Media · Blog · Work with Dr. Sarah

Based in Silverthorne, Colorado | [email protected]