Veterinarian helping pet brands earn trust through clear, evidence-based communication.


Who I Am
I am Dr. Sarah Wooten, DVM, CVJ, a licensed veterinarian and certified veterinary journalist with extensive experience in clinical practice, veterinary media, education, and brand advisory work.

I help pet brands earn trust through clear, evidence-based communication and I work at the intersection of animal health, marketing, and regulatory responsibility, translating science into messaging that is accurate, credible, and human. 
What I do now
  • Brand credibility and advisory services to ensure pet health claims are accurate, defensible, and trust-building
  • Regulatory messaging and claims review to reduce risk while strengthening consumer confidence
  • Spokesperson, media, and educational work that brings veterinary expertise to public-facing platform

Ready to give your brand a credible voice? Contact me today.

Who I Help
  • Pet brands that want to build trust, not just awareness
  • Marketing and media teams navigating science, compliance, and storytelling
  • Veterinary organizations and conferences communicating complex topics with clarity

​Beyond Vetmed
Based in Colorado, I split my time between professional work, family life, and the animals that keep me grounded. When I am not writing, advising, or speaking, you will usually find me outdoors, with horses or downhill skiing.

Start Here

Pet Brands and PR Teams
Conferences and Veterinary Organizations
If you are not sure what you want, use the Work with Dr. Sarah form and I will route you. 

Collaborations and Partners

View selected publications. 

Work with Dr. Sarah Wooten